One of America's largest telecommunications companies AT&T network has announced the launch of its 28 Days of inspiration campaign and Web site www.att.com/28days to celebrate the history, contributions and culture of African Americans. The 28 Days campaign is an innovative program created by AT&T to highlight February as more than a reflection of the rich past, but an unimaginable footprint to what the future holds beyond Black History Month in the African American community. As part of 28 Days AT&T is profiling 28 movers and shakers including business tycoon Russell Simmons, health guru Leila Ali and Liberia's own Kimmie Weeks. "The essence of the 28 Days campaign and new interactive Web site is to encourage us all to re-think what we do during Black History Month," said Jennifer Jones, vice president of Diverse Markets, AT&T Mobility and Consumer Markets. "AT&T is unleashing 28 Days to demonstrate our commitment and dedication to enriching the lives of African Americans, and to keep pressing toward future progress where we live and work. Our products and services empower African Americans by meeting their technology needs in their homes, schools and offices." The 28 Days campaign and web site are designed to encourage consumers not to let a day go by without completing an activity that helps them move closer to achieving some of their life goals. The interactive Web site acts as an online community for consumers to make their own history, download personal calendars, sign up to receive daily inspirational text alerts from 28 People in Motion, and connect with other goal-oriented members, among other features. “I am honored to be a part of such an endeavor. The opportunity to be highlighted as part of Black History Month in the United States demonstrates the close linkages that African Americans have with Africa. We need to continue to strengthen that bond,” says Kimmie Weeks. Kimmie's work to empower post-war African communities continues to be highlighted in major honors and recognitions around the world.
AT&T Recognizes Activist Kimmie Weeks
One of America’s largest telecommunications companies, AT&T, has announced the launch of its 28 Days of inspiration campaign at www.att.com/28days to celebrate the history, contributions and culture of African Americans.
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