Alcohol drinking is becoming a normal behavior in Liberia. Businesses have been diverted from other essential goods to the sale of alcohol. Those beverages are sole at a minimum price to the extent that it is affordable for someone who cannot buy a cup of rice. This risky behavior has grave health and social implications that have been ignored or overlooked by many actors and citizens. As a result, tragic motor accidents have been reported while others accumulate the adverse effects of this substance over time, resulting into early deaths and complications.